Are Prepared Meals Becoming More Popular Than Meal Kits? – Farmer's Fridge Delivery

Are Prepared Meals Becoming More Popular Than Meal Kits?

Did you know that only 10% of people actually love to cook? While it can be a fun way to pass the time for some, for many of us, cooking has become just another chore we HAVE to do. We get it! Your life is getting busier, and cooking just isn’t near the top of your list of priorities.

So, as fewer people want to spend tons of time cooking, alternatives to cooking from scratch are becoming more and more popular. Between the meal kits and prepared meals we're seeing pop up, one is definitely becoming more popular than the other.

Meals Kits vs Prepared Meals: What’s the Difference?

Before we go into the nitty gritty of why people are choosing prepared meals over meal kits, let's first make sure that we are all on the same page when it comes to the differences between the two options: 

Meal kits provide a recipe along with all the ingredients needed to cook a meal. You follow the instructions step by step, and use the pre-portioned ingredients provided to prepare your meal. 

With prepared meals, you simply heat up a tasty meal that has already been prepared and cooked. 

Why Prepared Meals Come Out On Top

Despite being similar, we’ve noticed that more people are moving towards prepared meals rather than meal kits. Here’s why:

1. They Save Time 

Life seems to get busier and busier every year. We understand that you’re probably just trying to get through your daily responsibilities or even (dare we say it?) trying to achieve that elusive work-life balance. This is one of the main reasons people don’t like to cook – They simply don’t have the time! Or, they don’t want to spend the free time they do have chopping and dicing ingredients to prepare a nice meal. 

Think about all the steps involved in preparing a meal from scratch. To start, you find a recipe and plan what you are going to make. Next, you need to go gather all of the ingredients. Once you have everything you need, you will spend time chopping, slicing, dicing, mixing, stirring, boiling, frying, baking, and/or roasting until complete.

After finally enjoying your meal, you now face the chore of cleaning all the cutlery, crockery, pots, and pans involved in making your meal. Chances are, you’ll probably also have some leftover ingredients that'll need your attention before they go to waste within a few days.

With prepared meals, you don’t have to worry about any of this! You just buy and enjoy a delicious, healthy meal that has already been prepared for you. 

2. They Make It Easier To Eat Healthily 

We've all been there – Those night when you're feeling just too tired to cook so you decide to order takeout instead. But then, you see the available options are a dance between affordable fast food or incredibly expensive healthy options. When you’re ordering every day or even multiple times per week, it's not quite practical to commit to ordering the more expensive healthier options.

So, to eat healthy in an easy and affordable way, many people gravitate towards meal kits and prepared meals. They make it super simple to enjoy a delicious yet healthy meal at home. Still, the downside to meal kits are that you must prepare the food and actually cook. With prepared meals such as our revolving menu of salads, bowls, and wraps on the other hand, you don’t have to do anything other than to heat them up, grab a fork or spoon and enjoy them!

What we're saying is: You no longer have to choose between cooking something from scratch or breaking the bank with expensive takeout. We've got you covered.

3. They’re More Environmentally Friendly 

The only thing we love more than a healthy, easy meal is a healthy, easy, environmentally-friendly meal. So you’ll be happy to know that prepared meals don’t only save you time and effort. They’re also good for the environment! 

Prepared meals can be delivered to your door, which has a much smaller carbon footprint than normal grocery shopping. There is also less waste involved compared to the leftover ingredients that accumulate when cooking from scratch. Keep in mind that with meal kits, most of the ingredients are packaged individually, which increases the amount of waste quickly. We see this as yet another reason why prepared meals are becoming the go-to choice over meal kits!

The Bottom Line

Look, we know the struggle. Like many of us, you just don’t have the time to cook a nourishing meal every day. But the great thing is – you don't have to! With prepared meals, it’s easier to enjoy a healthy, affordable meal without having to cook it from scratch. If this sounds good to you (and we bet it does!) check out Farmer’s Fridge – there's a revolving menu of 20+ healthy and affordable made-from-scratch meals that are ready to be eaten! 

Farmer’s Fridge started in 2013 and is revolutionizing healthy pre-made meals with zero effort meal prep, easy lunches on-the-go, and fresh food delivered right to your door. Find our smart Fridges in office buildings, airports and hospitals or purchase our individually packaged meals in retail locations such as Target. Order for home delivery (almost) nationwide or find a Fridge near you at or via our mobile app. Because fresh food should be as accessible as a candy bar.